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Draper

Turn your ideainto a business.

An honest verdict on your idea, then every step to build it — around your day job.

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I’m a teacher — should I build an app that marks essays faster?RETURN

Brisk Teaching and GradeChum already do this well. Another generic marking app is a hard sell — the win is a narrow niche they miss. Want me to find what teachers complain about most?

Draper reads the social internet.

One path. Every step.

You bring the idea. Draper brings the map. The whole path is visible inside the product.

  1. 01

    Start with the truth.

    Tell Draper your idea. It interviews you like a co-founder, reads the social internet, and gives you a verdict with sources. If the idea is weak, it says so.

  2. 02

    Build the foundations.

    Your brand and business plan, built with you step by step. No startup experience needed. No one in tech to ask? You don’t need them.

  3. 03

    Follow the path to your first customers.

    Product, landing page, first sign-ups. Every step takes real work, paced for evenings and weekends.

Day-one questions.

A nurse asks

“I want to start something outside my shifts — is a handmade-candle subscription worth trying, or is that market already saturated?”

Draper returns

Saturated for generic candles. Niche subscriptions grew 19% in 2024. A sharp angle works.

A manager asks

“I’ve spent a decade managing other people’s teams and want something that’s actually mine — is a premium dog-treat subscription a real business, or does it die at ten customers?”

Draper returns

Very real — pet treat subscriptions hit $1.38B in 2024. Generic dies at ten customers. Premium doesn’t.

An accountant asks

“I make a hot sauce everyone says is better than what’s in stores — how do I actually turn that into a real company, not just jars for friends?”

Draper returns

A real business — “swicy” searches are up 1,700% and no brand owns the niche yet. First move: a licensed co-packer, then farmers markets.

Question 1 of 3: A nurse asks

Bring your own question.

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Your idea stays yours.

What you tell Draper is visible only to you. Never sold, never shared. Most people bring Draper an idea they haven’t told a single person — that’s the point. Pressure-test it in private. Share it when it’s ready.

“I just did eight hours of strategy in thirty minutes.”
— OK200
“Draper makes the general LLMs look like Boomers.”
— Tombras
“This is going to make me look like a rockstar.”
— Tracksuit

Draper is a guided path from idea to real business. Start by telling it your idea. It gives you an honest, sourced verdict, then walks you through what comes next: brand, business plan, product, landing page, first customers. It’s built for people starting something around a full-time job, with no startup experience and no one in tech to ask.

Draper reads the small threads and obscure forums — the corners of the social internet where the conversation actually happens, and where most tools don’t look. Every answer comes back with its sources attached, so you can see exactly where each claim came from. Same class of model as Claude, plugged into a much wider read of the internet. The extra data is what stops it from guessing.

Your first verdict comes back in minutes. The full path — brand, plan, product, first customers — takes weeks of evenings. Each step needs real thought from you, because the output is only as good as what you put in. That’s the difference between an answer and a business.

7 days free to start. $20/mo gives you a healthy amount of usage, plus a monthly allocation of full reports — the deeper, multi-source pulls like the one above. Cancel anytime — risk free.

Yes. What you ask Draper is confidential — visible only to you, never sold, never shared. Plenty of people use it to think through an idea before they’ve told a single other person.

You’ve had the idea long enough.

Find out if it holds up. Then build it, one step at a time.

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