Don’t know who your ideal customer is? What they want? Where they are?
Draper reads the social internet — Reddit, TikTok, X — and tells you who your buyers are, what they’re saying, and where to find them.
Your real customer isn’t just a “coffee lover.” They’re 25–34, already own an Aeropress, follow camera and travel accounts, and are mid-journey from Starbucks to full coffee nerd — exactly the person u/coolfir3pwnz described: “I’m a big fan of coffee but I really don’t know what good coffee is.” They’re in transition — so your ads should teach, not sell.
Distribution shouldn’t be guesswork. Know exactly who to sell to.
Know who they are
Real people. Communities, accounts, and the conversations they’re already having.
Know what they want
Their actual complaints, wishlist items, and what they’re buying instead of you.
Know where they are
The specific platforms, subreddits, creators, and forums where your future customers already hang out.
Don’t take our word for it. Bring your own question.
Reads TikTok, Reddit, Instagram, X, LinkedIn, news & forums
The honest answers
What if nobody wants my product?
Then you want to find out now, not after six months of ad spend. Draper surfaces the real signal — if the audience isn’t there, you’ll see it in the data.
How is this different from market research reports?
Reports tell you about a market. Draper tells you about your buyers — the actual people, their actual words, in the places they actually talk.
I have a product already. Can Draper help me find more customers for it?
Yes. Describe your product and your current customers, and Draper will find where similar buyers cluster online. Draper can also look into how you’re positioned compared to your competitors and see if there are gaps.
What does it cost?
Free 7-day trial. After that, $20, $80, or $240 a month.