Your next campaign is hiding in a Reddit thread you’ve never read.
Draper reads the real conversations — and tells you exactly what your audience wants, and what your competitors aren’t seeing.
Your customer isn’t a coffee lover — they’re a gear obsessive living on r/Coffee who turned “a way to save €3 a day into an expensive hobby” (u/lefarche) and follows James Hoffmann and Ethan Rode for their next upgrade — stop targeting taste, target the obsession.
Know the full picture. See the full competitive landscape.
Know what they’re doing
Not their press releases. The real strategy — the communities, creators, and conversations they’re already in.
Know who’s actually buying
Real people with real complaints, real wants, and real preferences — in their own words.
Know where to show up
The platforms, subreddits, and communities where your audience is already talking — and ready to hear from you.
Don’t take our word for it. Bring your own question.
Reads TikTok, Reddit, Instagram, X, LinkedIn, news & forums
The honest answers
Will this work for my agency or my clients?
Yes. Draper works for the same briefs you do — competitor research, audience analysis, category positioning, channel strategy — but faster. Bring the question you’d ask a room of junior strategists, and get an answer back in minutes.
How is this different from the research tools I already use?
Most tools show you what’s already been published — reports, articles, press releases. Draper reads the conversations: the Reddit threads, the TikTok comments, the forum posts — where people actually say what they think, not what they’re supposed to.
Can Draper replace my team’s research?
Not fully — but it should be the first call. Draper surfaces the signal in minutes that would take hours to find manually. Use it to scope before the deep work, or to fill the blind spots your team doesn’t have time for.
What does it cost?
Free 7-day trial. After that, $20, $80, or $240 a month — depending on how many reports you run.