Every Draper article on B2B SaaS.
Lean LinkedIn growth — under 5 posts a week — is a harvest strategy, not a growth strategy. The solo founders sustaining it mostly built their audiences at 5–7 posts a week first.
Solo-founder LinkedIn posts that drive inbound in 2026 share three traits: a comment-to-like ratio above 0.5, a specific number anchored to a real result, and no CTA in the post body.
LinkedIn is still the strongest pipeline-conversion platform for B2B SaaS in 2026, but no longer sufficient on its own.
TikTok performance for major B2B SaaS brands has collapsed — average views per post fell from ~12.4M in 2022–23 to ~118K in 2025–26, a roughly 100x drop.
B2B founders should aim for 1,300 to 1,900 characters per LinkedIn post in 2026 — the sweet spot inside the 1,000-plus-character band that delivers +35% engagement.