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Draper's free tools are live

Tom Hill · Growth Lead at Draper

Painted illustration of a 1960s copywriter’s desk — rotary phone, ad storyboards, typewriter and a glass of whisky

Draper has launched three free tools. They are small pages that answer one question each, and they are open to anyone: no account, no email gate, nothing to install. Draper is a start-a-business app, and these are the questions founders ask before there is anything to build.

They are all at draper.chat/tools.

What are the three tools?

Three, and each one is one page:

ToolWhat it asksWhat you get back
Coming up with an ideaNothing — it interviews youA few business ideas, and a document
Market sizeHow many people have the problemWhat you could make a month
Quitting your jobWhat you need each monthThe month your income covers it

The first one runs in the AI you already use: paste it in and it interviews you about your life, then comes back with a few ideas to choose from. The other two are calculators — put in what you know, read the answer off the page. The figures you type never leave your browser.

Where the tools fit

They settle the arithmetic: how big the market is, when the bills are covered, which idea to start with. What they cannot settle is whether anyone wants the thing, and that is the part that decides everything.

Getting that answer is the work: one promise in front of strangers, read honestly, before you build anything. If you have no idea yet, the idea tool is where to start; once you have two or three candidates, choosing between them is the next decision.

Draper runs the rest of the sequence from there: research and validation, brand, product design, website, and live ads to real strangers. Try Draper free →

Frequently Asked Questions

What free tools has Draper launched?
Three: a tool for coming up with a business idea, a market size calculator, and a calculator for the month your income could cover your bills. They are free, need no account, and run in your browser. They live at draper.chat/tools.
Do I need an account to use them?
No. There is no sign-up, no email gate and nothing to install. Each tool is a page you open, put your numbers into, and read the answer off.
Do the tools save what I type?
No. The figures stay in your browser — the calculations run on the page, and the money you type is not sent anywhere or stored. Draper only sees that a calculator was used and what kind of answer it gave.
Can these tools tell me whether my business idea will work?
No. They work out the arithmetic from the numbers you give them. Whether people want the thing comes from putting one promise in front of strangers and reading what they do — the tools get you to that test faster, they do not replace it.

How do I decide on a business idea?

You are not choosing an answer, you are choosing a question to go and ask. Pick the idea you could be proved wrong about soonest, and hold the problem rather than the product.

Dexter Todd