Get started with Draper

Draper puts everything you need to understand your customer, your category, your competition, and the wider culture at your fingertips — plus a team of Associates ready to be put to work. It's at its strongest when there's social data to pull on: Reddit, Instagram, X, TikTok, Facebook, and LinkedIn.

There's nothing to set up and no approach to plan in advance. You open the chat and ask, the way you'd ask a sharp colleague — and if anything's ambiguous, Draper checks with you before it digs in.

If the blank chat box feels a bit daunting, here are some things to try:

• If you want to explore a business idea — "I have an idea for a company. Research the space including what people are saying on social media, current competitors, and potential areas for opportunities. Interview me on the details and help me refine my idea into something actionable.”
• If you already have a product, try this quick one to see how Draper thinks — "Run a brand analysis on my company."
• Something messier, to watch it sort out — "Research my brand / idea / product. What are some underpriced channels for me to reach my target customers?"
• The one most people are surprised by — "Research my direct competitors' social media strategies. What content styles outperform?"

Just open Draper and ask.

Anything unclear? Reach out to support@draper.chat and we’ll be happy to help.