Get started with Draper

Draper puts everything you need to understand your customer, your category, your competition, and the wider culture at your fingertips — plus a team of Associates ready to be put to work. It's at its strongest when there's social data to pull on: Reddit, Instagram, X, TikTok, Facebook, and LinkedIn.

There's nothing to set up and no approach to plan in advance. You open the chat and ask, the way you'd ask a sharp colleague — and if anything's ambiguous, Draper checks with you before it digs in.

If the blank chat box feels a bit daunting, here are three things to try in the first five minutes:

• A quick one, to see how Draper thinks — "Run a brand analysis on my company."
• Something messier, to watch it sort out — "Research my brand. What are some underpriced channels for me to reach my target customers?"
• The one most people are surprised by — "Research my direct competitors' social media strategies. What content styles outperform?"

No setup. No onboarding video. Just open Draper and ask.