How to write a good prompt (with examples)

Being specific helps Draper stay on topic, so it's worth naming the brand, product, or context you're working with. That said, you don't need to craft the perfect prompt — write what's on your mind, and Draper will ask a few follow-up questions to fill in anything it needs.

For example, "sort out my marketing strategy" isn't much to go on by itself, so Draper will ask a few questions to understand what you actually need. You can skip the back-and-forth by being more specific up front: "Give me actionable steps to launch my product in the next week. Our ideal customer is [X] and our biggest competitors are [Y] and [Z]." And if you don't yet know your ideal customer or who you're up against, just say so — Draper will find them and check with you before going deeper.