How to evaluate ads vs organic for a small budget

Ads or organic is one of the first real budget decisions you'll face, and getting it wrong is expensive when there isn't much to spend. The right answer depends on your category, the content you can realistically make, and how quickly you need results.

Tell Draper your budget, your product, and what you're after — awareness, sign-ups, or sales. Walter pulls how your competitors are performing on both paid and organic, and Allen surfaces what's actually working for similar businesses in the wild.

From there, Draper lays out the trade-offs plainly: ads buy you speed and targeting, organic compounds over time, and neither is free. You get a clear recommendation for your situation, with the evidence behind it.