How to find online communities where your audience hangs out

Almost every channel decision comes back to one question: where does your audience actually spend its time? Get that right and the rest gets easier.

Give Draper a sense of who your audience is — even loosely — and Allen searches Reddit, Facebook Groups, and forums for the active communities that match, with sources attached. The more context you give, the better it gets, but Draper fills in plenty on its own.

It looks for real engagement, not just big membership numbers, and flags the topics and language that keep coming up. You'll come away knowing where to listen, where to show up, and where a genuine presence or partnership will earn more trust than a paid ad ever could.