How to pull sentiment on a brand from Reddit and forums

Reddit and forums are where people say what they actually think, unfiltered — which makes them an honest counterweight to whatever a brand says about itself.

Tell Draper the brand you want to look into — a competitor, a potential partner, or your own — and Allen pulls the relevant threads, posts, and comments from across the web, with links back to each one.

Draper sorts what it finds into positive, critical, and neutral, flags the themes that keep recurring, and points out any patterns worth a second look. It takes a couple of minutes and tends to surface the kind of honest feedback no survey would ever capture.