How to find the language your customers actually use
Last updated: 2 June 2026
The fastest way to sound like you understand your customer is to use the words they already use — not the ones that sound right to you. Most founders end up guessing at this. You don't have to.
Tell Draper what your product does and who it's for, and Allen searches Reddit, forums, and review sites for real discussions in your category: how people describe their problem, what they say when they recommend something, and what they complain about.
You'll get back the actual language your market uses, with sources — phrases you can put straight into your site, your ads, or a sales conversation. It reads like it was written by someone who gets it, because it came from the people who live it.