How to use Draper to find outlier creators and post formats

Outlier creators are the accounts whose posts consistently pull far more views than their follower count would suggest. When that happens it's rarely luck — it's a format, hook, or angle that's genuinely landing, and it's worth paying attention to.

Tell Draper your space and who you're trying to reach, and Lily searches the social platforms for creators and posts that are outperforming their size — filtering by followers, engagement, and format. As a demo, we've used Draper to surface creators in marketing and AI doing 3–16x their follower count in views.

It's a fast way to shortlist people worth partnering with, and to spot the formats and hooks breaking through right now — so you can borrow what's working instead of guessing.

Watch the full walkthrough here: https://www.loom.com/share/155a86cd66ec405c96a487a3882f87de