How to run a competitor marketing teardown

A teardown is a clear, structured look at how a competitor actually goes to market — their messaging, their channels, their content, and how they position themselves, end to end. It's one of the fastest ways to learn what's working in your category without having to guess.

Ask Draper for a teardown on any brand and the whole firm gets to work: Walter pulls their brand profile, ad copy, and audience; Lily surfaces their best-performing content across platforms; and Allen finds what people are actually saying about them in the wild.

Draper pulls it all together into a clear picture of their strategy — what's working, what isn't, and where the gaps are for you. It's the kind of analysis that used to take a team a week and a stack of spreadsheets.