Every Draper article on Benchmarks.
Small brands on Instagram should use 5 to 10 hashtags per post in 2026 — and lean on collab tags wherever possible. The top 7 posts Draper pulled from under-100K accounts used 0 to 5 hashtags.
DTC fashion's median Instagram engagement rate is 0.36%; top quartile clears 1.0–1.5%; top decile reaches 2.5–4.0% — and smaller accounts consistently outperform larger ones.
B2B founders should aim for 1,300 to 1,900 characters per LinkedIn post in 2026 — the sweet spot inside the 1,000-plus-character band that delivers +35% engagement.
DTC brands hit an Instagram posting sweet spot at 6 to 9 posts per week, delivering 3.7x the follower growth of once-weekly posters — before quality breaks down above 10 posts a week.
TikTok videos between 2 and 5 minutes generate the highest average views in 2026 — roughly 5x what sub-10-second clips deliver — driven by an algorithm that ranks on total watch time.