Every Draper article on TikTok.
Identity beats ingredients on skincare TikTok in 2026. Era and social-proof hooks lead; @itsbabykelz's New Year identity post hit 202,100 likes on 3.3M views, per Draper's analysis of 29 posts.
Hair salon POV wins raw reach on beauty TikTok in 2026 — @thy_stylist's 'most requested' hook hit 3.8M views — but era-reset hooks drive the highest comment rate at 0.41%.
Regret bait is the highest-engagement tech-TikTok hook pattern in 2026
On FinTok in 2026, the savings-challenge hook leads. @thebudgetingprincess's 'Save $25,000 with me' drew 2.0M views — the highest-viewed post in Draper's sample of 10K-500K creators.
Story beats style on fashion TikTok in 2026. Narrative-led GRWM hooks outperform trend-list and tutorial formats — the outfit is secondary; the situation is the hook.
Food TikTok in 2026 rewards short captions and the word 'realistic'. The highest-engagement posts lead with a promise or a single intrigue word, not a recipe summary.
Three hook types dominate fitness TikTok in 2026: constraint framing, mistake correction, and emotional identity shifts. The standout post — 14.6M views — contains zero fitness instruction.
Skincare TikTok in 2026 rewards humour, specific product naming, and reply-to-comment derm authority. The highest-engagement post Draper pulled was a comedy hook about LED masks, not a tutorial.
Small DTC brands should start with TikTok and use Instagram as the credibility layer.
LinkedIn is still the strongest pipeline-conversion platform for B2B SaaS in 2026, but no longer sufficient on its own.
Micros still beat macros on engagement rate in 2026, but follower count alone doesn't guarantee outperformance.
TikTok still wins on raw reach for fashion brands in 2026 — H&M cleared 73.2M views on a single post. Instagram drives campaign-buzz engagement during collab launches but trails on discovery.
TikTok performance for major B2B SaaS brands has collapsed — average views per post fell from ~12.4M in 2022–23 to ~118K in 2025–26, a roughly 100x drop.
TikTok videos between 2 and 5 minutes generate the highest average views in 2026 — roughly 5x what sub-10-second clips deliver — driven by an algorithm that ranks on total watch time.