Every Draper article on Skincare.
Identity beats ingredients on skincare TikTok in 2026. Era and social-proof hooks lead; @itsbabykelz's New Year identity post hit 202,100 likes on 3.3M views, per Draper's analysis of 29 posts.
Comment-driving hooks beat like-driving ones on skincare Reels in 2026. @ariellelorre's myth-busting hook pulled 372 comments on 245.7K views, per Draper's analysis of 10K-500K creators.
Skincare TikTok in 2026 rewards humour, specific product naming, and reply-to-comment derm authority. The highest-engagement post Draper pulled was a comedy hook about LED masks, not a tutorial.
Reddit is one of the most credible peer-review environments for DTC skincare in 2026.