Skincare

Every Draper article on Skincare.

Painted illustration of a woman applying moisturiser at a bathroom mirror while a phone on a stand films her

What Instagram Reels hooks are working for skincare creators in 2026?

Myth-busting hooks reach furthest on skincare Reels in 2026. A different hook wins on comments per view, and Instagram doesn't rank on comments at all.

Tom HillMay 27, 2026

Painted illustration of a woman ticking off a grid at a kitchen table, skincare bottles beside her and a phone on a tripod filming

TikTok Skincare

What TikTok content trends are working for skincare brands in 2026?

Skincare TikTok in 2026 rewards humour, named products and derm replies to comments. The most engaging post Draper found was an LED mask joke, not a tutorial.

Tom HillMay 16, 2026

Painted illustration of a man highlighting a printed thread at his desk by a window at dusk

Skincare

Is Reddit a serious channel for DTC skincare brands in 2026?

Reddit is one of the most trusted places for skincare peer reviews. The community polices sponsored posts hard, so organic mentions carry weight you can't buy.

Tom HillMay 11, 2026