What Instagram Reels hooks are working for fashion brands in 2026?
List/countdown hooks lead fashion Reels in 2026. @harmin.id's '10 Stunning Styles In One Video' drew 386,800 likes on 14.8M views — the top post in Draper's set.
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What TikTok hooks are working for fashion creators in 2026?
Story beats style on fashion TikTok in 2026. Narrative-led GRWM hooks outperform trend-list and tutorial formats — the outfit is secondary; the situation is the hook.
Are Instagram carousels still working for fashion brands in 2026, or have Reels taken over?
Most fashion brands are underweighting carousels, despite carousels generating 12% more interactions per post than Reels.
Are Instagram Reels outperforming TikTok for fashion brands in 2026?
TikTok still wins on raw reach for fashion brands in 2026 — H&M cleared 73.2M views on a single post. Instagram drives campaign-buzz engagement during collab launches but trails on discovery.
What is a good Instagram engagement rate for DTC fashion brands in 2026?
DTC fashion's median Instagram engagement rate is 0.36%; top quartile clears 1.0–1.5%; top decile reaches 2.5–4.0% — and smaller accounts consistently outperform larger ones.