Every Draper article on DTC.
Small brands on Instagram should use 5 to 10 hashtags per post in 2026 — and lean on collab tags wherever possible. The top 7 posts Draper pulled from under-100K accounts used 0 to 5 hashtags.
Small DTC brands should start with TikTok and use Instagram as the credibility layer.
Reddit is one of the most credible peer-review environments for DTC skincare in 2026.
DTC brands hit an Instagram posting sweet spot at 6 to 9 posts per week, delivering 3.7x the follower growth of once-weekly posters — before quality breaks down above 10 posts a week.