How to run your first brand analysis with Walter

Associates are the specialists Draper calls on for specific kinds of research, and Walter is your brand analyst. Running a brand analysis is usually the best first move when you're getting going.

Just tell Draper in the chat that you want one. It'll ask a couple of clarifying questions if needed, then hand the work to Walter, who takes about a minute to pull together a picture of the brand from a wide range of sources — its tone of voice, audience, content, recent mentions, and how people talk about it online.

The finished report lands on Draper's desk in the right sidebar — click to open it. From there, ask any follow-up in the chat and Draper answers using the report alongside its own knowledge. It's also a strong foundation for deeper research, so just keep the conversation going.